Showcasing World-Leading Analytical Instruments for the Pet Food Industry
The pet food industry is one of the fastest-growing sectors in the food and feed space, with consumers demanding higher quality, transparency, and nutritional accuracy than ever before. At John Morris Group, we understand the critical role that precise analytical testing plays in meeting these expectations, and this conference was the perfect platform to demonstrate exactly that.
Our team showcased cutting-edge solutions from some of the world's most trusted analytical instrument brands, each playing a unique role in pet food quality assurance and R&D.
ANKOM Technology
ANKOM instruments are the industry gold standard for fibre, fat, and digestibility analysis in animal feed and pet food. Their automated systems enable laboratories to measure crude fibre, NDF, ADF, and fat content with exceptional throughput and reproducibility, essential for nutritional labelling and formulation validation.
Advanced Instruments
Advanced Instruments specialises in osmometry and freezing point depression analysis, providing critical tools for moisture and quality control in wet pet food products. Their solutions help manufacturers ensure product consistency and shelf stability.
Bruker
A global leader in NMR, NIR, FT-IR, and mass spectrometry, Bruker's analytical platforms are widely used in pet food ingredient screening, adulteration detection, and raw material verification. Their technology enables fast, non-destructive testing that supports both quality control and research workflows.
Atago
Atago refractometers and polarimeters are trusted tools for measuring sugar content, Brix levels, and concentration in liquid pet food formulations. Simple to use yet highly accurate, Atago instruments are ideal for in-line quality checks on the production floor.
CEM Corporation
CEM is renowned for its microwave-based moisture, fat, and protein analysers, delivering results in minutes rather than hours. Their SMART Trac and Sprint systems are particularly well-suited for high-throughput pet food testing environments where speed and accuracy are both non-negotiable.
Gerhardt
Gerhardt's Kjeldahl digestion and Soxhlet extraction systems are workhorses of proximate analysis in food and feed laboratories. For pet food manufacturers, Gerhardt instruments provide reliable determination of crude protein and fat, core parameters for nutritional compliance.
Why Analytical Instrumentation Matters in the Pet Food Industry
With increasing regulatory scrutiny and consumer awareness around pet nutrition, laboratories supporting the pet food sector face growing pressure to deliver faster, more accurate, and fully traceable results. The instruments showcased at the NZ Pet Food Conference directly address these challenges by:
- Reducing time-to-result with automated and microwave-accelerated workflows
- Improving data accuracy and minimising operator-to-operator variability
- Supporting compliance with AAFCO, FEDIAF, and local regulatory standards
- Enabling R&D teams to rapidly iterate on new formulations
A Great Event, A Great Industry
The energy at the Christchurch Convention Centre was fantastic. It was genuinely rewarding to connect with so many dedicated professionals, from nutritionists and quality managers to researchers and production leads, all united by a shared commitment to improving pet food quality.
A huge thank you to everyone who visited our booth, shared their challenges, and explored how our solutions might help. The conversations we had reinforced just how important reliable analytical data is to this industry, and we left Christchurch more motivated than ever to support it.
Want to Learn More?
If you're working in the pet food or animal feed industry and would like to explore how John Morris Group's analytical solutions can support your quality and R&D goals, we'd love to hear from you.
👉 Explore our Food and Feed analytical solutions at johnmorrisgroup.com
Or contact our team directly to arrange a demonstration of any of the instruments featured above.
